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Storytelling for Entrepreneurs

David vs Goliath Story: Why You Need to Change the Rules as a Startup Founder Underdog

By Lyn Graft1 min readIncludes video

David vs Goliath Story – Why You Need to Change the Rules as a Startup Founder.

The world has been turned upside down for business and we are probably never going back to the normal because of COVID-19. That is why, as an entrepreneur, you need to change the rules of the game and approach this situation in the same way that David faced Goliath by using an unconventional strategy to face and defeat the giant. In this video I’ll share what strategy he used to defeat Goliath based on research by Malcolm Gladwell for his book “David and Goliath, Underdogs, Misfits, and the Art of Battling Giants and additional research by Ivan Arreguin Toft as well as the key shift you need to make to start making some wins in this new environment that will make for some great entrepreneurial storytelling and founder stories.

#DavidvsGoliath #ChangeTheRules #StorytellingforEntrepreneurs #LynGraft

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Lyn Graft

Lyn Graft

Founder of Storytelling for Entrepreneurs and author of Start with Story. Lyn has filmed and interviewed more than 1,000 entrepreneurs since 2003, including the founders of LinkedIn, Starbucks, Dell and Whole Foods.

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