Imagination: One of the Most Powerful Forces in Storytelling
By Lyn Graft1 min readIncludes video
As an entrepreneur, imagination is one of the most powerful forces you have in storytelling.
That’s because imagination is the seed of all great accomplishments.
Albert Einstein once stated that ‘Imagination is more important than knowledge’ because it has this unique ability to capture the heart and the mind much like storytelling does.
In this video I explain why it’s like a superpower for founders and how you can use it to create compelling images in the mind of your audience and inspire them to action to support your cause.
I also share a quote from JK Rowling in reference in its ability to connect us and help people see our vision. @LynGraft
If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:
Keep creating your story
Get the next founder story in your inbox
Lyn Graft’s free newsletter: one founder story, storytelling lessons you can use and a video to watch, every issue.

Lyn Graft
Founder of Storytelling for Entrepreneurs and author of Start with Story. Lyn has filmed and interviewed more than 1,000 entrepreneurs since 2003, including the founders of LinkedIn, Starbucks, Dell and Whole Foods.
About Lyn GraftKeep reading
Telling your story
The "So What" Factor: What It Is and Why You Need to Get Over It
“So what.” This is a factor every entrepreneur is going to encounter when sharing your story. Audiences are constantly going to be judging your idea or concept whenever you get…
By Lyn Graft · 1 min read
Telling your story
How to Enhance Your Startup Story Using Year End Metrics
The beginning of the year is a great time to collect valuable end of year metrics to help see exactly where your business is at.
By Lyn Graft · 1 min read
Telling your story
The Rule of 3 in Business Storytelling
The rule of 3 in business storytelling is basically a principle that suggests a trio of elements is more effective than the combination of other numbers. But it’s not just in…
By Lyn Graft · 1 min read


