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Storytelling for Entrepreneurs

Always Keep Your Founder Story Goal Separate From Your Business Need

By Lyn Graft1 min readIncludes video

Great entrepreneurial storytellers rarely have to ask the audience to buy their product, invest in their deal or write about their company.

Their story is so good, we do so of our own volition.

And that is incredibly important if you want to keep the integrity of the story and to make sure the story achieves a successful outcome.

But most founders believe they need to incorporate the ask into the story.

We are so focused on what we need, we don’t realize the purpose of the story is very different from the business need we have.

In this video I'll share why it’s incredibly important that you keep this need separate from the story goal.

As well as help define what the story goal actually is.

And I'll talk about mouse traps. @LynGraft

If you like to know more about entrepreneurial storytelling, here are a few resources we've created for you:

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Lyn Graft

Lyn Graft

Founder of Storytelling for Entrepreneurs and author of Start with Story. Lyn has filmed and interviewed more than 1,000 entrepreneurs since 2003, including the founders of LinkedIn, Starbucks, Dell and Whole Foods.

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