Forget the Hero. Tell the Story You Want to Tell...Audiences Want to Hear
By Lyn Graft1 min readIncludes video
Forget the 'Hero' model when it comes to your founders' story.
There. I said it.
Don't get me wrong. I love the Hero's Journey model.
In fact I've used many times in producing television shows and long form story based videos and thoroughly enjoy movies that use this model.
But when it comes to your startup story, you are not making a movie or producing a TV show or writing a book manuscript.
In this video I'll explain the reasons why I recommend to bypass this framework and opt for something simpler instead.
Let me know what you think in the comments below. Lyn
If you like to know more about entrepreneurial storytelling, here are a few resources we've created for you:
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Lyn Graft
Founder of Storytelling for Entrepreneurs and author of Start with Story. Lyn has filmed and interviewed more than 1,000 entrepreneurs since 2003, including the founders of LinkedIn, Starbucks, Dell and Whole Foods.
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