Why Your Why Matters When Telling Your Startup Story
By Lyn Graft1 min readIncludes video
Your 'why' matters when it comes to telling your startup story.
In fact, knowing your 'why' is one of the secrets to great entrepreneurial storytelling.
One reason as Author and TEDx speaker, Simon Sinek, so eloquently said, 'People don't buy what you do, they buy what you do it."
But it goes much deeper than that for founders.
In this video, I'll dive into what those reasons are and why you want to really be in tune with your why when sharing your stories.
Let me know your why while you are at it. :-) Lyn
If you like to know more about entrepreneurial storytelling, here are a few resources we've created for you:
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Lyn Graft
Founder of Storytelling for Entrepreneurs and author of Start with Story. Lyn has filmed and interviewed more than 1,000 entrepreneurs since 2003, including the founders of LinkedIn, Starbucks, Dell and Whole Foods.
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